SEO MADE SIMPLE (with pictures) click here
Calco UK's new website focused on SEO / SEM
(on and off-page techniques)
Once your web site has been created and deployed
you need to let people know where it is. There are two effective
ways of achieving this:
1) Conventional Advertising through Newspapers, Brochures, Business
cards, TV, Radio, Transport of course and Trade Press. You would
deal with this end of the marketing by simply giving your web
site address to whoever does your advertising.
2) On-line marketing. This is a specialist service that can be
implemented in one of two ways :-
Paid For or Unpaid general Submissions. Whatever you choose you
will have to OPTIMISE at least the home page on your web site.
Call us if you are not sure about search engine listings as it
can be bewildering to the novice.
SYNOPSIS OF SEARCH ENGINE SUBMISSIONS
It's important to optimize your web page contents for your keywords. By optimizing your web page contents for your keywords, you tell search engines that your pages are relevant to these keywords.
As long as there is no competition, your web pages will get top rankings for these keywords. Unfortunately, there's a lot of competition on the Internet and many pages are optimized for the same keywords.
That's where inbound links come in. If more than one web page is optimized for the same keyword, then the web page with the best inbound links will get the best rankings.
WHAT IS AN INBOUND LINK
When ANOTHER website has a link to YOUR WEBSITE it is called an inbound link. You should ask everyone you know to link TO YOUR WEBSITE as this increases the ranking in Google and the other major search engines; namelly Yahoo and MSN.