SEO MADE SIMPLE (with pictures) click here
Calco UK's new website focused on SEO / SEM
(on and off-page techniques)

Once your web site has been created and deployed you need to let people know where it is. There are two effective ways of achieving this:
1) Conventional Advertising through Newspapers, Brochures, Business cards, TV, Radio, Transport of course and Trade Press. You would deal with this end of the marketing by simply giving your web site address to whoever does your advertising.

2) On-line marketing. This is a specialist service that can be implemented in one of two ways :-

Paid For or Unpaid general Submissions. Whatever you choose you will have to OPTIMISE at least the home page on your web site. Call us if you are not sure about search engine listings as it can be bewildering to the novice.

SYNOPSIS OF SEARCH ENGINE SUBMISSIONS
It's important to optimize your web page contents for your keywords. By optimizing your web page contents for your keywords, you tell search engines that your pages are relevant to these keywords.

As long as there is no competition, your web pages will get top rankings for these keywords. Unfortunately, there's a lot of competition on the Internet and many pages are optimized for the same keywords.

That's where inbound links come in. If more than one web page is optimized for the same keyword, then the web page with the best inbound links will get the best rankings.

WHAT IS AN INBOUND LINK

When ANOTHER website has a link to YOUR WEBSITE it is called an inbound link. You should ask everyone you know to link TO YOUR WEBSITE as this increases the ranking in Google and the other major search engines; namelly Yahoo and MSN.

This is a process whereby you add special KEYWORDS to the invisible part or HEADER of the web page that describe who you are, what you do, and where you do it. This tells the automated search engines all they need to know in order to classify your web site content. For example company selling rocking horses in Inverness might have the keywords ROCKING HORSE, INVERNESS, SHOPPING, TOYS etc. These words or phrases are sometimes called META TAGS.

The process begins with YOU writing down 20 Key Words that describe your product, services or company. You give this to us and we then perform the magic.

Here at Calco UK we analyse the effectiveness of the top 50 or so search engines and update our database MONTHLY so that we always know which engines give the best value for money.

WARNINGS : There are a number of businesses who feel they are THE most important in their field and spend a lot of time and effort trying to get to the top of Search Engine listings. Businesses like Hotels, Crafts and General Clothing have to be very specific about how they try to get listed in a search engine as there is furious competition for the top 20 spots.

SECONDLY : We like to tell people so they are aware, that position in Google (and other search services) can go DOWN as well as up. So if you are already HIGH in the rankings, then altering the content of your website can result in movement EITHER WAY! If this is the case then a different strategy must be adopted so the downward trend can be reversed. Calco UK can advise you on this approach.

Oh and should you use Optimisation (UK Spelling) or Optimization (USA Spelling) - The answer lies on how you think your TARGET MARKET will spell it. However Google UK is pretty slick and can tell the difference, Google.com is more USA and internationally orientated.

Probably the best approach for forward thinking companies. A longer term approach whereby we OPTIMISE your lead page and submit this to the search engines individually. This costs around 149 pounds per submission. Results show through in around 6-12 weeks and when Keywords are changed the page requires re-submission.